Telephone Tracking enables you to track calls from your website and know exactly what marketing activity brought them there; whether it was from another website, Google or your paid search campaign.
So no longer will you need to figure how your caller has found you.
Call tracking is a vital tool for any company that spends money on advertisements across multiple stations. Clients with AdWords have an intrinsic need to track the calls that relate to their keywords, to be able to comprehend which keywords provide call conversions. call tracking Google Analytics With no visibility of telephone conversions, it’s simply not possible to work out if your investment in the keywords on your portfolio is providing value or not. Is just monitoring AdWords telephone conversions enough?
Most clients are looking to track not just PPC, but also SEO, Screen, Affiliates, Social Media as well as Offline campaigns like TV, Direct Mail, Radio, Print media & trade show traffic not to mention Bing PPC traffic. This is where the power of a 3rd generation call monitoring system like Call Conversions Tracking comes in, as it lets you realize your ROI for each of these very important channels not just Google PPC. This is essential actionable data letting you optimise the effectiveness of each of your marketing channels, crucial to the success of any business.