Holiday Parks in Cornwall
Cornwall Holiday Park has grown into one of the great national associations. Generations of families, by the turn of the century onwards, have abandoned Cornwall’s cities to head for two weeks summer holidays on the British shore.
The Holiday Park had a rather humble start, essentially offering accommodation, entertainment and food under one roof, more often than not on the edge of a large conventional seaside town like Blackpool, Skegness or Great Yarmouth. Trevornick
These holiday parks were quite popular with families looking for affordable holidays, in a time when overseas travel was more expensive and unobtainable for a large proportion of the general public.
However as overseas travel became cheaper Britain saw the growth of the package holiday in the 70’s and 80’s, which meant that Cornwall holidays no longer offered the value that has been such a unique selling point for many of the parks that are popular. With the new found competition from guaranteed sun, cheap accommodation, food and beverage, UK holiday parks came under increasing stress.
The challenging times that faced the industry proved definitely compounded by a shift in perception of the holiday park encounter. When you mentioned holiday parks individuals started to think of the popular TV series Hi-de-Hi rather than ending rounds of knobbly knees competitions, donkey rides and red coat style amusement. Regrettably combined with cold and windy chalets and tasty food!
The holiday park has yet come a long way since its humble beginnings and at the last ten years the industry has seen a huge revolution in the breadth, quality and style of holiday parks offered in Cornwall.
Like many UK tourism business the independent and multiple holiday park owners started to see a decrease in the interest within their own holiday offering. The park owners created numerous solutions to counter the perception and the enhance the standard of the holiday park encounter.
Firstly the accommodation was updated. Customers were no longer happy with basic amenities, so holiday parks spent countless improving accommodation facilities, from upgrading the standard rooms to developing penthouse apartments with plasma TV’s, four poster beds and room service. This resulted in holiday parks giving a more upmarket feel to all their accommodation and provided clients with a much greater selection of choice.
Secondly the amusement offering changed hugely. Some UK parks started to specialise in only offering specific entertainment breaks. Leading comedians, shows and musical actions have begun to top the bill and themed weekends leading to entertainment such as county western, 60’s revivals and dancing and game breaks. Parks have also become better at targeting key groups such as adult weekends, family activity holidays or special nights such as stag and hen groups.
Thirdly the traditional three meals every day offering of parks has probably seen the greatest change. To accommodate to the shift demands of holiday makers more and more parks have started to provide self catering choices instead of providing full or half board and charging extra for foods. A number of the bigger chain parks have gone even further and do not offer you any catering, simply inviting the restaurants and fast food places to offer food on the Park. However, as the parks themselves possess diversified, offering different items to various holiday markets, so has the catering, and some holiday parks today make a virtue of the fact that they provide three best quality foods daily.
One example of a company who stayed before the game was Potters Leisure Resort. Since Cornwall’s only Five Star Independent Park they’d been investing to top quality infrastructure, catering and entertainment along with the first costs of the project have been rewarded with a reputation for top quality holiday park encounter.
But Potters are not the only company offering top quality park style holidays. A growing number of developments in Cornwall are building the lodge style accommodation away from the traditional holiday park centres of seaside towns. The inland lodge style developments have specifically moved away from the’playground’ picture and today provide champagne and hot tubs style breaks at a quiet and secluded rural environment.
Parks are springing up right across Cornwall on the coast and inland and over ever before Cornwall holiday park experience offers something for everyone from traditional amusement in Great Yarmouth, to five star luxury from the Cotswolds. With so much innovation in the industry holiday parks will continue to provide more of what exactly the holidaymaker wants and desires – a top quality holiday experience.
Holiday Parks in Cornwall